Highly targeted data for niche markets and Account-Based Marketing programmes.
Many clients target specific market sectors by choice derived by historical performance or their products and solutions align to those specific sectors rather than across all business sectors.
We have specific data that covers each of the core market sectors such as Hospitality, All Public sectors such as Education, Local and central government, Retail, Manufacturing, Information Technology.
The information is more in-depth than general business databases and selections are much more granular enabling multi channel fine tuned targeting both at site and contact level.
This level of detail is perfect for ABM marketing programmes as it allows very focused targeting that can flow through to your marketing content and messaging. It can also provide your sales team with excellent insight ahead of sales calls and visits.
For example, our Information Technology specialist data has proven to be highly successful for IT and telecom customers that target companies with specific hardware or software and other behaviour such as IT spend.
We blend our all our data sources and solutions to ensure we provide you with the data to reach your exact target audience.