Cyber security giants, Sophos, sell through an indirect sales team (their partners) and needed to find a way to engage and motivate these sales people. We were tasked with devising a programme to engage and generate direct sales opportunity from any activity.
Campaign strategy
To create and organise an annual series of memorable and impactful roadshow events for Sophos’ partners and end-users. We created a 20+ event tour each year that was impactful, quirky and unforgettable, as well as providing useful and memorable insights into future strategies, technological updates and regional activities.
We used VR experiences, arcade games and climbing walls along the way.
Channel relationships were skillfully nurtured using a balanced mix of fun and work, and both parties’ objectives of increased revenue were met.
This campaign won the “Best live event” category at the B2B Marketing Awards
- More than 20 Partner Sites visited in three weeks each year
- 700+ sales people trained
- Increased sales pipeline – The goal from the outset was to generate £500k pipeline, and the result was £1m +
- Outstanding feedback scores from post event survey
- Creative
