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Sophos – Multi-channel Demand Generation

Sophos were looking to run a multi-channel to end-users in the education sector that delivered a 1:10 return on investment and found creative ways to target and engage this hard-to-reach audience.

Campaign strategy

Using a combination of engaging creative, backed up by rock solid audience data insight, well thought-through marketing automation work flows and a unique lead nurturing and scoring process we created a Multi-channel on and offline push campaign involving email, high-impact direct marketing, video and a dedicated campaign microsite.

This campaign delivered $1.2m of pipeline for their sales team directly.

  • A qualified sales pipeline of $1.2m where they have to-date converted $550k with another $250k anticipated to close by end of the first three months.
  • Giving an ROI of 1245% (including the data budget) against the specified 10:1 return on spend.
  • Sophos’ brand awareness has vastly increased across this market where they were not a top three consideration beforehand.
  • This campaign has subsequently been converted into a channel partner campaign and due to its success has been rolled out in the USA and Australia regions, something that is unprecedented at Sophos.

 

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Head Office:
17 Stephenson Court, Fraser Road, Bedford, Bedfordshire, MK44 3WJ, United Kingdom

Stafford:
Lodge 18a, Dunston Business Village, Stafford Road, Penkridge, ST18 9AB, United Kingdom

T:  +44 (0) 1234 831000
E: info@intermedia-global.com

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