With 2022 coming on to the horizon, our insights and planning team have been researching keys areas that will make a difference to marketing in the year ahead, based on the last 18 months or so we have all experienced. We wanted to find the most valuable ways to help power ongoing growth for 2022.

Our research has highlighted 7 key areas we think important for your 2022 planning.

Those 7 themes are:

  • Deep Dive Data: Quality and Quantity
  • Critique your Content Mix
  • Realign Sales and Marketing
  • Gather New Insight
  • Balance the Digital Equilibrium
  • Make Marketing Sustainable
  • Re-energise ABM

We have compiled further thoughts and research on each, as well as some take out tips on, in this report we have published this week.

It’s free to download (we haven’t even put on of those pesky data walls that us marketers so enjoy in the way of it!) so take a look and let us know what you think.

Hopefully, this guide will help with your 2022 planning and ensure you have a successful year ahead.

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