Today, Intermedia Global (IMG) announces the acquisition of award-winning B2B marketing agency Junction. Bringing strategic, creative, technology and commercial knowhow, Junction will complement IMGs existing data marketing solutions delivered to a range of B2B brands.
From commerce and communications to supply chains and distribution, the B2B market is experiencing a huge transformation as a result of the past few years. This coming together of two leading marketing service providers will enable them to go beyond data, and beyond marketing to uniquely support this sector. Whether it is a very strategic ABM programme, or a wide, mass-market approach, they will now offer services that power both marketing and sales for a range of B2B organisations.
Combing the keys fuels of marketing; data and content.
Neil McCarthy, Executive Chairman of IMG: “I’ve long admired Steve and the team at Junction and I’m delighted that they are now part of IMG. They offer services that complement and extend what we do now and they are the perfect fit for our clients’ needs. I look forward to working together with Steve to build the next chapter of IMG, delivering ‘beyond data, beyond marketing’ for world-class data and marketing services.
Steve Kemish, Managing Partner of Junction: “We are delighted to combine our services with IMG. Having partnered on several projects over the years, we know that our services are incredibly complementary. They share the same values as us and the whole team is looking forward to working as one. I personally relish the chance to lead the new organisation as CEO, working closely with Neil in his new role as Executive Chairman.”
Founded in 2014, Junction is a B2B marketing communications agency specialising in content, creative, and digital. They work with a range of brands in different industries, helping them to humanise their messaging and stand out in busy crowded marketplaces. They have won a number of industry awards, including best Marketing Agency (CRN) and B2B Marketing awards. Despite the pandemic, they have continued to grow and their agnostic approach to marketing means they can flex to market needs.
Prior to Junction, founder Kemish was joint-MD of Cyance, a highly respected B2B agency and now intent data company, where he oversaw their initial growth of that team from 4 to 50 persons in four years.
Launched in 2003, IMG is internationally known for its extensive industry knowledge, vast experience, and consultative, customer-centric approach. Most of all, the company is highly respected for the positive impacts and results generated for clients.
IMG’s clients range from global household brands through to support service agencies and PR professionals, all operating across a diverse range of market sectors. Alongside the UK, their client base and solutions reach across the USA, EMEA and Asia Pacific.