INDUSTRY NEWS, VIEWS & GOOD READS

Podcast
May 5, 2021

WWL: Series 3 Episode 2

We turn the tables this week and rather than taking her usual role as the interviewer, the spotlight (or podcast mic in fact!) is directed towards Rachel Tranter. Rachel has…
Podcast
April 28, 2021

WWL: Series 3 Episode 1

We're back! Series 3 of WWL and this series is all about leaders and pioneers. We chat with a range of fascinating people, none more so than David Gilbertson. Highly…
NewsThoughts from us
April 22, 2021

We are hiring – Customer Programme Executive.

We are looking to recruit a new member to our team, based in our Bedford office. You can see the job description below - is this you? do you know…
News
April 20, 2021

Intermedia Global acquires Junction Marketing Agency

Today, Intermedia Global (IMG) announces the acquisition of award-winning B2B marketing agency Junction. Bringing strategic, creative, technology and commercial knowhow, Junction will complement IMGs existing data marketing solutions delivered to…
DataNews
April 16, 2021

List hygiene – key focus for b2b marketers since the pandemic

Our CEO, Steve, has long advised on the subject of email and data and recently helped with an article on list hygiene for B2B Marketing. Here's an excerpt from what…
ContentNews
April 3, 2021

The REaD Model for Social Selling

Harness Social Selling with our REaD Model In an ever more digital world, it’s no surprise that your next customer may well be found via the world wide web. Within…
Podcast
January 1, 2021

WWL: Series 2 Episode 11

With a little help from a number of previous podcast guests, we say goodbye to 2020 and hello to the new year - by way of reflection on what we…
Podcast
December 23, 2020

WWL: Series 2 Episode 10

A fascinating and insightful chat with Herman this week. We hear from this true visionary about data and how to think beyond "data-led". He shares wisdom on the far-reaching opportunities…
Podcast
December 16, 2020

WWL: Series 2 Episode 9

This week we chat with Sam Hill, Director of CX at Infinity. We hear how a love of music ultimately led Sam on a journey through social media, broader digital…
Podcast
December 9, 2020

WWL: Series 2 Episode 8

A wonderful and engaging chat with Sarah this week. Sarah founded Tribal Impact in 2015 and talks not about the journey of that business and what it does (all things…
Podcast
December 2, 2020

WWL: Series 2 Episode 7

We have the absolutely pleasure of hearing from Estelle this week. We not only hear about how her career in marketing and advertising has ultimately enabled her into the role…
Podcast
November 25, 2020

WWL: Series 2 Episode 6

We caught up with the brilliant Julia Porter this week. She shares thoughts on how her roles within advertising, publishing, broadcast and media has helped her gather skills for later…
Podcast
November 18, 2020

WWL: Series 2 Episode 5

Where chemistry and data meet. A fascinating chat with the highly experienced marketer, Tony Lamb. Tony not only shares his vast knowledge on data-led marketing and business, but his successes…
Podcast
November 11, 2020

WWL: Series 2 Episode 4

We have the pleasure of chatting with Victoria this week. She shares he knowledge and passion for Client Experience in b2b marketing. She not only shares more on her roles…
Podcast
November 4, 2020

WWL: Series 2 Episode 3

When the student becomes the tutor. We had the delight of chatting with Youvraj this week. Somebody both Shane and Steve got to know well during his time as a…
Podcast
November 4, 2020

WWL: Series 2 Episode 2

This week we had the pleasure of chatting with Lawrence Mitchell. A well known figure in not just the world of B2B marketing, where he spent a large chunk of…