Sadly, in almost all cases, companies believe their data is in better shape than it really is, and are unaware of the negative impact that this will have upon their business.
Across our last 10 data cleaning jobs we found, on average:
• 12% of business had goneaway
• 10% of customers are duplicates
• 45% of records were not not to PAF standard
• 7% of consumers had died
• 9% of consumers had moved
If you take into account mailing/communication costs associated with these people/companies who may never receive it, we are already talking about substantial wastage, and embarrassment if you mail someone who has died!
…you need to talk to us, as you could be throwing money down the drain. If your letters, statements, catalogues or messages are not getting to the intended recipient, then you need to know about it.
In reality, almost all databases contain duplicates at contact level and address level, and spurious characters within data fields. They are often unstructured and contain incomplete or inaccurate information. Customers may have moved address without notification of redirection or worse, many have gone out of business or you may be mailing customers that have died. We are all disappointed to see those sacks of returned mail coming in and much of this wastage can be reduced through preventative solutions. We are one of the few companies that can offer a suite of International data cleaning and enhancement solutions.
We believe that recipients of mail do like to see their correct details and address in a well presented format, it gives a good impression of the mailer and upholds industry best practice. We believe in helping you get your data into the best shape possible and then help you uphold and maintain those standards. We help ensure compliance with data protection legislation surrounding MPS/CTPS/TPS/FPS suppressions.
All data cleaning should be totally self-funding, to date we have not seen a case where the costs of cleaning outweigh the tangible benefits gained by of using our Data cleaning solutions.
It is very important to keep in contact with your customers, so when they come to require a product or service, it is you, and not one of your competitors they think of! By regularly communicating with your customers you greatly increase the chances of future business, this is of course highly dependent on whether you are able to contact them with the details you hold!
Why not send us your data today for a FREE NO OBLIGATION DATA AUDIT. There are no restrictions to the volume of records you may wish to send, your data will be secure at all times. Wewill offer a detailed report on the quality of your address data, and offer a range of additional data that may be useful to add to your customer record to enhance your customer communication strategy and better your analytics. The audit will enable you to appreciate the quality of your data and allow us to offer some recommendations that will add value to your business.